Everyone seems to know and respect Velton Ross. After all, he was in the coffee world for dozens of years (11 of them as a barista) before becoming a roaster and committing to a lifelong journey in coffee. "I knew that to be a great roaster I'd have to learn as much as possible about growing regions, harvest times, varietals, processing methods and more... I can safely say I'm still entrenched in that learning process," he says. "And I haven't tired of it even one bit!"
Velton self-describes as a "middle of the road" roaster, catering more to the love of a balanced cup rather than a philosophy on light or dark roasting. "I try to keep my palate calibrated to the industry's ever-changing palate at large, but consistency is my goal. It might sound boring to some, but in the end we have a nicely nuanced cup that showcases all the positive attributes of any coffee: aroma, acidity, body, and sweetness."
You'll find a lot of variety in Velton's offerings, from his dark-roast "twilight" blend to sparkly single origins—but never entirely expected. "It's one of my favorite things about what I do, seeking out unique coffees," he says, "often from a region lesser-known for fantastic offerings."