Velton's Coffee Roasting Company • Everett, WA
Shop Coffee from Velton's Coffee Roasting Company
About Velton's Coffee Roasting Company
Everyone seems to know and respect Velton Ross. After all, he was in the coffee world for dozens of years (11 of them as a barista) before becoming a roaster and committing to a lifelong journey in coffee. "I knew that to be a great roaster I'd have to learn as much as possible about growing regions, harvest times, varietals, processing methods and more... I can safely say I'm still entrenched in that learning process," he says. "And I haven't tired of it even one bit!"
Velton self-describes as a "middle of the road" roaster, catering more to the love of a balanced cup rather than a philosophy on light or dark roasting. "I try to keep my palate calibrated to the industry's ever-changing palate at large, but consistency is my goal. It might sound boring to some, but in the end we have a nicely nuanced cup that showcases all the positive attributes of any coffee: aroma, acidity, body, and sweetness."
You'll find a lot of variety in Velton's offerings, from his dark-roast "twilight" blend to sparkly single origins—but never entirely expected. "It's one of my favorite things about what I do, seeking out unique coffees," he says, "often from a region lesser-known for fantastic offerings."