Taste, as they say, isn't disputable! That said, I've found that folks love cold brew for a few simple reasons:
- It's generally less acidic than other kinds of brewing
- Cold brew concentrate can be kept on hand for as long as a full week
- The flavor profile of cold brewed coffee tends to the lighter and fruitier side
- Many people prefer a cold drink in the warmer months
All of that said, if you haven't yet tried a good cold brew, it's high time!