AWARD TOUR BRAZIL SIMONE NATURAL #1460

Curator's Notes

Inspired by the similarities between producing rap music and roasting coffee, this microlot celebrates harmony and craftsmanship. You’ll taste a sweet flow of citrus, stone fruit, and floral overtones, with a long, soft finish. It’s music to our mugs.

Roaster's Notes

Tasting notes: Peach, Plum, Citrus, Floral Country: Brazil Region: Mantiqueira de Minas Producer: Simone Carneiro de Morais Sousa Farm: Fazenda Santa Quitéria Variety: Arara Process: Natural Elevation: 1125 meters About this coffee: An award-winning Brazilian from coffee producer Simone Carneiro de Morais Sousa. This coffee was one of the top 6 entries in the Natural and Pulped Natural category of a competition held by AMECAFÉ Mantiqueira (The Association of Coffee Women Entrepreneurs in Serra da Mantiqueira) in October of this past year. Inspiration for Award Tour: Roasting coffee has a lot in common with the process of producing rap records. Both processes require deep knowledge of origins. Source material may be the soil from which the coffee bean grew or the sound bed from which a jazz melody or drum pattern was originally composed. This knowledge combined with the right set of skills and dedication to craft brings about the potential for coffees and songs that resonate with aficionados and enthusiasts all over the world. One might say they mark the first step of a World Tour, or Award Tour, where the celebration is the prize for craftsmen and those who enjoy the taste, touch, and sound of a job well done. To celebrate this coffee we dug into the archives to curate a musical experience exploring the work of one of hip-hop’s vanguard acts: A Tribe Called Quest. The hip-hop quartet featuring Q-Tip, Phife Dawg, Jarobi, and Ali Shaheed Muhammad is most known for their clever rhyme schemes, avant-garde fashions, and production which relied heavily on jazz samples. Their sound and aesthetic contributed much to the 1990s era of Hip-Hop often referred to as the “golden era” of the genre. Hailing from Queens, NY, the group pioneered the sound of alternative hip-hop, earning many awards along the way. With this release, we invite you to enjoy savory sweet tart tasting notes, while listening to this special playlist and see if it doesn’t leave you singing “Do that, that, do that, do that, that that...” RIP Phife Dawg.